Insights, tips & strategies for digital visibility
Guide to digital strategies
Find the latest topics on web development, design, SEO, AEO and performance marketing.
Web development Oct. 21, 2025
How important will schemas become in the future?
Structured data (Schema.org, ideally via JSON-LD) is moving from a "nice-to-have" to a mandatory component - not only for classic SEO rich results, but also so that AI features such as AI Overviews...
Marketing Feb. 25, 2025
Online marketing
Why 95% of all online marketing strategies fail - and how you can do better
Do you have the feeling that your online marketing efforts are not bringing the desired success?
Website Feb. 20, 2025
New website - but not too expensive, please
You often hear this sentence from managing directors and owners of medium-sized companies. A new website? Yes, it's a must. But as quickly and cheaply as possible.
Web development Feb. 15, 2025
SEO tools
Everyone who runs a website has heard it before: "Do SEO, then you'll be found better!" And what's the first thing most people do?
Marketing Feb. 11, 2025
Google Ads or social media
Many companies invest in online marketing, but in the end there is no success. No inquiries, no new customers, no measurable increase in sales.
Website Feb. 08, 2025
Website and customers
Many companies have a website - but it remains ineffective. No inquiries, no sales, no leads. Why is that? The biggest mistake is this:
Web development Feb. 02, 2025
Our digital life
The internet has become an integral part of our everyday lives. We stream movies, store data in the cloud, use social networks and do business online.
Website Jan. 30, 2025
GDPR & Accessibility Act
Anyone who deals with websites and online business can hardly avoid the topics of GDPR (General Data Protection Regulation) and the Accessibility Act (BFSG).
Web development Jan. 22, 2025
CMS vs. coding
Content management systems (CMS) such as WordPress, Joomla or Wix promise ease of use and fast results.
Website Jan. 10, 2025
Web design trends 2025
The digital world will continue to develop rapidly in 2025 - and with it, the requirements for modern and functional web design will increase.