Inexpensive website? Why "building cheap" becomes really expensive later on
"I need a new website - but not too expensive, please." Sounds sensible, but often leads to the cost and dependency trap. Modular systems, ready-made WordPress templates or cheap agency solutions look cheap, but rarely deliver sustainable results. Without proper technology, performance and scalability, the website becomes a risk instead of a sales lever.
- ❌ Hidden follow-up costs (maintenance, repairs, relaunch)
- ❌ Technical dead ends (plugins, templates, provider lock-in)
- ❌ No real business benefit (slow loading, weak SEO, few requests)
Case study: Craft business in the website trap
Michael (15 employees) invests €2,500 in a WordPress template site. After a few months, problems start to pile up:
- 🔹 Website will slower and slower, Forms break off
- 🔹Online appointment booking only possible via additional plugin
- 🔹Ranking falls - unclean code, poor performance
- 🔹Hack via plugin security vulnerability → Sending spam
His choice: continue repairing (burning money) or move to set up again after one year. Result: frustration instead of leads.
The three biggest problems of "cheap" company websites
- 1) Cost trap: Cheap at the beginning, expensive in operation - changes, fixes, relaunches drive up the total costs (e.g. >€10,000 in 2 years).
- 2) Lack of ownership: Construction kits/SaaS bind you to providers; many templates are technically weak and difficult to expand.
- 3) No distribution effect: Slow loading times, weak SEO, poor mobile UX and missing integrations → few to no requests.
The solution: A website that suits your company
- ✅Fast & technically clean(Performance, Security, Core Web Vitals)
- ✅Scalable & expandable(grows with your requirements)
- ✅Independent of building blocks and proprietary systems
- ✅Low maintenance& stable architecture
- ✅Compatible with CRM/booking/appointment booking via interfaces
Result in practice
- 🎯 More qualified inquiries & measurable leads
- 🔒 Less risk thanks to clean, lean code
- 📈 Plannable further development instead of expensive workarounds
Conclusion: Those who build cheaply pay twice later
- ❌ More maintenance costs & dependencies
- ❌ Poor loading times & ranking losses
- ❌ Missed sales due to weak conversion
- ✅Rely on an individual, scalable website- as an investment in sales & growth
🚀VELUNO delivers individual, high-performance websites that really sell - without lock-in, without surprises.
FAQ
Why are cheap websites more expensive in the long term?
Because follow-up costs (repairs, security fixes, relaunch) and lost sales exceed the initial savings. Inexpensive templates are rarely scalable or properly programmed.
What problems do construction kits and ready-made templates have?
- Provider lock-in & difficult relocation
- Weak performance & security risks
- Limited expandability & integrations
Why is my website not bringing in customers?
Lack of performance, weak SEO, poor mobile UX and missing CTAs/funnel. Without a strategy, the site will not become a sales tool.
What are the risks of SaaS / modular solutions?
Dependence on the provider's prices, functions and updates. Limited control over technology, data and future security.
How should a professional company website be structured?
- Fast & secure (clean code, CWV, hardening)
- Scalable & independent (no lock-ins)
- Can be integrated (CRM, accounting, appointment booking)
What are the advantages of a customized website?
More speed, flexibility, security and conversion - with lower overall costs over the life cycle.
Why is a website an investment and not a one-off purchase?
It is a central sales tool. A well thought-out, scalable website generates inquiries, reduces maintenance costs and contributes directly to growth.