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VELUNO

Customized digital strategies

Ads & Performance Marketing

In today's digital world, it's not enough just to be found - companies need to be visible, relevant and profitable. With VELUNO, you can rely on data-driven ads & performance marketing that covers search engines, voice assistants and local platforms alike.

We develop individual campaigns that create reach in the right target groups, turn clicks into conversions and sustainably increase your sales. From Google Ads about Social Ads up to Conversion optimization and tracking- strategy, analysis and implementation interlock seamlessly.

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Industry leaders trust us

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Individual campaigns

No standard solutions, no copy-paste strategies. Every campaign is tailored precisely to your target group and markets.

Precise targeting

Your advertising reaches exactly the people who are ready to buy - on Google, social media and local platforms.

Fast results

Targeted ads, optimized budgets and smart landing pages ensure measurable results in the shortest possible time.

SEO, GEO & AEO integrated

Our ads are not a stand-alone system - they mesh perfectly with SEO, local visibility and voice search so that you can be found everywhere.

More leads & conversions

We guide visitors through the funnel in a targeted manner - from the first click to the purchase or contact.

Scalable & sustainable

Your campaigns grow with your company - locally, nationally and internationally.

Why VELUNO?

Because we develop ads & performance marketing that really works.

Our campaigns don't just deliver clicks - they generate sales.

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Creatives that sell

Your campaigns have to do more than just be "pretty" - they have to work. They need to build trust, set the right triggers and get people to take action. Decisions are emotional: nobody just buys a product - they buy a feeling.

This is exactly where VELUNO comes in. We don't create interchangeable banners, but tangible brand moments across all channels: search ads, social ads, display & video. Every visual, every headline, every line of copy has a task - to create relevance, serve intent (SEO/AEO) and create local proximity (GEO). This turns impressions into qualified clicks and clicks into customers.

An ad can remain cold - or convert. It can inform - or convince. It can rustle - or deliver results. Which do you want?

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Emotions

Why emotional marketing matters?

You have milliseconds. The first glance decides whether someone stops - or keeps scrolling. Creatives, copy and rhythm must immediately trigger a feeling: Do I stay - or do I go?

Colors, words, images, movement - everything interlocks: red activates, blue calms. Storytelling gives your brand depth, clear messages create trust, motion holds attention. We combine this with precise targeting, intent-based messages (AEO) and regional relevance (GEO) so that your advertising material has an impact where demand is generated.

Our goal is simple: to turn clicks into customers. A tangible brand, a convincing message, a measurable uplift - campaigns that not only look good, but also perform sustainably.

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Advantages

Your advantages with VELUNO in Ads & Performance Marketing

Our campaigns create trust at first glance, translate emotion into action and position your brand unmistakably - across all channels.
Clear messages, strong creative and data-supported funnels reduce wastage and increase sales. By dovetailing with SEO, GEO & AEO, your CPCs decrease, quality factors increase and you become more relevant both locally and in voice searches.

Trust

Consistent messages from the ad to the landing page, social proof elements and GDPR-compliant tracking. Result: higher quality factors and better conversion rates.

Emotions

Creatives and copy trigger targeted buying motives. We test headlines, visuals and CTAs - aligned with the intent (question/answer logic for AEO) - to turn clicks into customers.

Unmistakable

Clear brand positioning with recognizable visual language. Dynamic ads and GEO variants per location ensure that your brand remains present - wherever demand arises.

Experiences

Seamless journey: Ad → fast, mobile landing page → local call/appointment/checkout. Smart motion & micro-interactions lead intuitively to the conclusion - performance-optimized instead of "just pretty".

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Ads & performance marketing - taking your campaigns to where customers act

Our proven strategies for sustainable performance

🚀 Lightning-fast results - efficient, measurable, scalable
We optimize campaign setups, target groups and budgets so that your ads have an immediate impact - with a focus on fast visibility, low click prices and measurable conversions.

📱 Mobile First - because 70 % of all clicks are mobile
Your ads need to be convincing everywhere - especially on mobile. We design mobile-optimized creatives and landing pages that load immediately, build trust and sell.

🔑 Keyword strategy & intent - be found where demand arises
From SEO keywords to search intentions for AEO: we place ads and content exactly where your customers are actively searching - on Google, social media and in voice assistants.

⚙️ Technical excellence - clean tracking & precise data
We implement GDPR-compliant tracking, conversion events and attribution. So you know exactly which clicks generate revenue - and which don't.

📝 Content that converts - instead of empty ads
Every ad, every headline, every creative is tested for relevance. We combine emotional appeal, clear CTAs and SEO/AEO signals to not only reach users, but to motivate them to act.

📍 Local & international targeting - reach that works
Whether regional visibility via GEO optimization or global scaling: we take your ads exactly where demand is generated - in the Local Pack, on maps, in voice search and international markets.

Beautiful ads are useless if they fizzle out. With VELUNO, you can combine performance marketing, SEO, GEO and AEO into a strategy that makes your brand visible - and places it where customers decide.

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FAQ - Ads & Performance Marketing

What does VELUNO understand by Ads & Performance Marketing?

Data-driven campaigns via Google, social & display that are optimized for measurable results - leads, sales or appointments. Planning, setup, creative, tracking and ongoing optimization from a single source.

How do you dovetail ads with SEO, GEO and AEO?

Keywords/intents from SEO flow into ad groups, GEO controls local variants & location extensions, AEO shapes the copy as a clear question-answer. Result: better quality factors, lower CPCs, more relevance.

Which channels do you use?

Google Search & Performance Max, YouTube, Display/Discovery; Meta (Facebook/Instagram), LinkedIn, TikTok - depending on target group, funnel level and budget.

How do you find the right keywords?

We combine SEO data, competitor analyses and query reports. Focus on close-to-buy intents, long-tails and local variants for maximum efficiency.

Exact, Phrase or Broad - which match types do you use?

Mix according to funnel level: buying close to exact/phrase, for scaling broad with strong negatives and smart bidding. Ongoing query cleansing is mandatory.

How do you work with ad extensions?

Sitelinks, snippets, callouts, location and call extensions increase CTR and local relevance (GEO). Content reflects AEO response logic.

When are social ads more useful than search?

For target group development, visual products and impulse purchases. We use lookalikes, interests & intent signals and retarget search/page visitors across channels.

How do you segment target groups on social?

By persona, funnel level, region (GEO) and intent. Creatives/copy vary per segment; tests determine scaling.

What makes a strong creative?

Hook in the first 1-2 seconds, clear benefit, visible CTA. Design follows brand guides, but remains testable. Motion for scroll stop, clear hierarchy for AEO responses.

Do you systematically test headlines and CTAs?

Yes, A/B tests along the customer question ("How...?", "What does...?"). Winners flow into SEO snippets and landing pages - consistency increases conversion rates.

Why are dedicated landing pages important?

They match intent, region and offer 1:1, which reduces bounce rates and increases quality factors. Mobile speed & clear forms are a must.

Which CRO elements do you use?

Trust signals, social proof, sticky CTA, FAQ blocks (AEO), risk reduction, form friction down, thank-you upsell. Measurable via events.

How do you set up GDPR-compliant tracking?

Consent banner, server-side tagging, first-party cookies, IP anonymization. Events are clearly defined and documented in the Tag Manager.

Which KPIs are decisive?

CTR, CPC, conversion rate, CPA/CPL, ROAS, customer acquisition cost and in-funnel signals (scroll, add-to-cart, lead quality). For local: calls, routes, appointment bookings.

How do you solve attribution issues (cross-channel)?

Data-driven attribution in GA4, UTM standards, channel grouping, model comparisons. If required, MMM-Light/Experiment-Design (Geo-Split).

How do local campaign variants work?

Ad sets/ad groups per location, local headlines & extensions, regional landing pages, opening hours/call extensions - mapped to location keywords.

Does GEO also generate B2B leads?

Yes, regional visibility for industry-specific search terms + account-based audiences (LinkedIn) generate qualified inquiries in the target area.

What does AEO have to do with advertisements?

Question-and-answer structures characterize copy and landing pages. Those who answer the user question precisely increase relevance, quality factors and conversion rates - even in voice contexts.

How do you integrate snippet logic into ads?

Short, precise benefit statements as headlines/descriptions, FAQ sections on LP, structured data. Consistent message via organic & paid.

What budget should you start with?

So high that statistically reliable conversions are possible per week (guideline: 20-30/network). Start lean, scaling via winning ad groups.

Smart bidding or manual?

Both - depending on the data situation. First clean tracking & conversions, then tROAS/tCPA. Manual for tests/accuracy, smart for scaling.

How often do you report - and what exactly?

Usually monthly + ad-hoc if required. Channel KPIs, funnel metrics, cost/turnover reference, learnings, backlog of the next tests.

How do you show real business value instead of just clicks?

Lead quality, opportunity rate, order values/ROAS, time to close. Optional CRM connection for closed-loop reporting.

How does a project work for you?

Audit & goals → Tracking/tech setup → Structure & creatives → Launch → 2-week optimization → Scale phase → Continuous testing (SEO/GEO/AEO integrated).

How quickly will I see results?

First learnings in days, stable performance values usually after 2-4 weeks of optimization. Sustainable growth is iterative.

Is the tracking GDPR-compliant?

Yes, consent management, anonymization, server-side tagging, order processing. We document events & data flows transparently.

How do you deal with brand guidelines?

We work strictly according to brand guides, deliver variants for testing and secure approvals via short, documented review loops.

How are your services billed?

Transparent monthly packages/retainers for setup & support; ad spends run directly via customer accounts. Scaling/project prices according to scope.

From what amount is Ads support worthwhile?

As soon as you can reliably track conversions and provide enough budget per channel for meaningful test cycles. We advise on the optimal threshold.