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VELUNO

Customized strategies & insights

Digital strategies that make an impact

In digital competition, it is not enough just to be visible - companies need to make the right decisions based on data, trends and market movements. VELUNO develops strategies that not only focus on short-term reach, but also position your business for the long term.

We combine analytics, market insights and performance data into clear recommendations for action. This results in a digital roadmap that increases your visibility, addresses your target group precisely and noticeably improves your conversion rates.

Whether brand development, campaign planning or data-driven optimization: we provide you with a strategy that is not based on gut feeling, but on clear facts and measurable results - individually tailored to your business, both locally and internationally.

👉 From analysis to implementation - we provide you with strategy, insights and implementation from a single source.

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Industry leaders trust us

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Individual strategies

No standard plans - every roadmap is tailored precisely to your industry, your target group and your markets.

Data-driven decisions

Analyses of trends, user behavior and search data form the basis for measures that work - both locally and internationally.

Quick orientation

With clear insights, you don't just react when the market changes - you act proactively and stay one step ahead.

SEO, GEO & AEO synergy

Our concepts combine search engine optimization, local presence and response formats for voice search - so that you can be found in every channel.

More effect, less risk

Resources are directed to where results are generated. This reduces wastage and increases your ROI.

Sustainable & scalable

Whether regional, national or global - our strategies grow with your company and adapt dynamically to new markets and trends.

Your advantage through data

Because successful decisions are based on facts.

Our strategies do not provide vague ideas, but clear recommendations for action that measurably improve growth, visibility and market position.

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STRATEGIES THAT SECURE THE FUTURE

Success in the digital world does not come about by chance, but through clear, data-based strategies. VELUNO develops concepts based on facts, trends and market analyses - not on gut feeling. Every decision is measurable and geared towards growth: from positioning to campaign management.

We combine insights with implementation: competitive analyses, customer journeys and market reports reveal opportunities - we translate them into concrete measures. This results in strategies that sustainably increase visibility, reach and sales.

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INSIGHTS THAT MAKE OPPORTUNITIES VISIBLE

Trends change rapidly. Whoever is visible today may disappear tomorrow. That's why VELUNO monitors markets, target groups and technologies in real time. We recognize early on what moves your industry and align strategies accordingly.

SEO signals, GEO data and AEO analyses flow directly into the planning. This creates a head start that keeps your brand permanently ahead - locally, nationally and internationally.

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Advantages

Your advantages with VELUNO in the area of Strategy & Insights

We combine data, trends and creative approaches to create clear strategies. This results in campaigns that create trust, activate emotions and position your brand clearly in the market. Instead of gut feeling, we rely on reliable insights - so that wastage is reduced, conversion rates increase and your growth is sustainable.

Trust

Clear analyses and transparent KPIs form the basis of every decision. With consistent communication and clean data flows, we create a basis that convinces customers and makes your marketing reliable.

Emotions

Data shows where users react - we translate this into stories, visuals and messages that trigger emotions and prompt action. This is how we combine numbers with impact.

Unmistakable

We make your brand visible and differentiable - through clear positioning, consistent language and data-driven fine-tuning. This ensures that you do not remain interchangeable, but instead shape your segment.

Experiences

With us, insights don't end with reporting - they can be experienced. Smart touchpoints, optimized customer journeys and dynamic interactions guide users seamlessly from initial contact to completion.

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Strategy & insights - placing your measures where they have an impact

Our proven strategies for sustainable results

🚀 Fast impact - data-driven & scalable
We align setups, target groups and budgets so that every campaign performs visibly right from the start - with a clear focus on efficiency, low click costs and immediately measurable results.

📱 Mobile excellence - because the first click decides on mobile
More than two thirds of all users come from smartphones. We develop mobile-first creatives and landing pages that load in seconds, build trust and lead directly to the conclusion.

🔑 Keyword & intent strategy - visible where demand arises
From SEO data to AEO insights: we place content and ads specifically where your customers are searching - whether Google, social media or voice search.

⚙️ Technical precision - tracking that creates clarity
With GDPR-compliant tracking setups, clean event definitions and clear attribution, you know exactly which clicks generate sales - and where there is potential for optimization.

📝 Content that sells - instead of mere reach
Every headline, every creative, every ad is tested using real performance data. This results in messages that touch, guide and convert - instead of just noise.

📍 Local strength & global scaling - reach with impact
Whether visibility in the Local Pack, on maps or international campaigns: we combine GEO optimization with a global strategy so that your brand can be found everywhere - locally, nationally and internationally.

Because strategies only bring results if they are measurable. VELUNO combines performance marketing with SEO, GEO and AEO - for sustainable visibility exactly where decisions are made.

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FAQ - Strategy & Insights

What data form the basis of your strategies?

Combination of SEO data, conversion tracking, customer journeys, heat maps, surveys and competitor analyses. Everything is bundled together to make data-driven decisions.

How do you combine quantitative and qualitative data?

Quantitative data such as click figures and conversions show what happens. Qualitative sources such as user feedback and surveys explain why. Together they create a complete picture.

How do you segment target groups?

By persona, region (GEO), funnel level, behavior and interests. These segments are tested and dynamically adjusted to minimize wastage.

Does targeting also work internationally?

Yes - with country-specific GEO strategies, linguistic AEO optimizations and adapted creatives, we scale locally, regionally and globally.

What exactly are "insights"?

Insights are findings from data and behavior: Why users bounce, when they buy, which channels perform. These learnings flow directly into optimizations.

How quickly do you use new insights?

In real time via dashboards and alerts. Strategic adjustments are made weekly, tactical optimizations often daily.

How do you integrate market and industry trends?

We monitor search trends, social signals and industry reports. New topics and keywords are immediately incorporated into content and ad strategies.

Does voice search play a role in your strategy?

Yes - with AEO optimizations for question-and-answer structures. This is how brands also appear in voice assistants and smart devices.

Do you use AI in your strategy?

Yes - for predictive analytics, keyword clustering, copy tests and budget optimization. AI provides suggestions, decisions remain strategically human.

How do you prevent AI strategies from becoming inaccurate?

We combine AI-based models with manual review, tests and A/B comparisons. This is how we ensure precision and relevance.

How does strategy development work?

Analysis → Target definition → Data research → Funnel planning → Testing → Scaling → Monitoring. Every step transparent and documented.

How long does it take to develop a strategy?

Depending on the complexity, between 2 and 6 weeks - including analysis, workshops and setups. This is followed by the continuous optimization phase.

Which KPIs are reported?

CTR, CPC, conversion rate, ROAS, funnel metrics, customer lifetime value and segment performance. Reports are clearly visualized.

How often will I receive reports?

Standard: monthly. Optionally weekly or in real time via dashboards. On request, including recommendations for action.

Are data strategies GDPR-compliant?

Yes, we use first-party data, consent banners, server-side tagging and encrypted storage. All processes are documented.

How is Strategy & Insights billed?

Transparent retainer models or project-based consulting. Workshops and deep dives can be booked separately.

When is a comprehensive strategy worthwhile?

As soon as you run more than just short-term campaigns. From a certain budget size (from approx. €2,000/month), a data-driven strategy approach provides the greatest leverage.

How are successful strategies scaled?

Budget optimization, new channels, GEO extensions and content clusters. Everything is tested based on data before scaling.

Can strategy also be adapted in an agile way?

Yes - we work iteratively. In the event of market changes or new insights, we adjust campaigns on a weekly basis without any drop in performance.