Why many companies fail in online marketing
Many companies invest in online marketing - but without results: no inquiries, no new customers, no sales. The main mistake: a lack of strategy. Anyone who randomly invests budget in Google, social media or ads is burning money and rarely reaches their own target group.
In this article you will learn
- ✔ Which marketing channels really bring in customers
- ✔ How to invest your budget specifically in Google SEO, Google Ads and social media invest
- ✔ Practical examples for small and medium-sized enterprises
- ✔ How you can still be visible online on a small budget
SEO, Ads & Google My Business - Where is the investment worthwhile?
Not every channel is equally useful. The decisive factor is where your customers search. SEO ensures long-term visibility, Google Ads brings immediate reach, Google My Business is a must for local companies - and social media is only worthwhile if your target group is active there.
SEO - Sustainable visibility
- ✅ Ideal for companies that new customers in the long term want to win
- ✅ No cost per click, but patience required
- ❌ Not optimal if immediate results are required
➡ With SEO, you can build a solid foundation for lasting online visibility.
Google Ads - Instant reach
- ✅ Perfect for local service providers, emergency services and e-commerce
- ✅ Results visible from day 1
- ❌ High costs without a strategy or optimized landing pages
google Ads is effective - but only if campaigns are set up and measured professionally.
Google My Business - mandatory for local businesses
- ✅ Free & essential for local visibility
- ✅ Presence in Google Maps& local search results
- ✅ More customer contacts through reviews & opening hours
➡ If you want to be visible locally, there's no getting around Google My Business.
Social media - opportunities & limits
- ✅ Particularly useful for Fashion, beauty, gastronomy, fitness & coaching
- ❌ Often inefficient for specialized B2B industries
- likes & followers ≠ Customers - conversion depends on content & strategy
➡ Social media is a tool, not a must - only use it if your target group is really active there.
Paid advertising vs. organic growth
- 💰Paid advertising: Quick results for launches & campaigns
- 🌱Organic growth: Cheaper in the long term, strengthens brand & trust
➡ The best strategy combines both: ads for quick leads, SEO for sustainable visibility.
Conclusion: without a strategy, you're burning money
- ✅SEO for sustainable customer acquisition
- ✅Google Ads for fast range
- ✅Google My Business as a local mandatory tool
- ✅Social Media only where your target group is active
🚀VELUNO develops the right strategy for you - so that your marketing is not only visible, but also brings in real customers.
FAQ
Should my company invest in SEO?
Yes, SEO ensures sustainable visibility and brings customers in the long term - at no cost per click. Particularly suitable for companies that want to establish themselves permanently.
When are Google Ads worthwhile?
When immediate results are required - e.g. for emergency services, local service providers or e-commerce. Important: Only profitable with optimized landing pages and a clear strategy.
Is Google My Business really that important?
Absolutely. Google My Business is essential for local businesses to be present in local search results and on Google Maps - and it's completely free.
Does my company need social media?
It is worthwhile for visually strong sectors such as fashion, beauty or gastronomy. B2B or specialized companies should check whether their target group is really active there.
Which is better: paid advertising or organic growth?
Paid advertising brings quick success, organic growth via SEO is more cost-effective in the long term. A combination of both methods works best.
How can I still be visible with a small budget?
- Optimize Google My Business
- Implement SEO basics on your own website
- Targeted use of 1-2 social media platforms
- Email marketing for existing customers
Why do many companies fail with online marketing?
A clear strategy is usually lacking. Many invest in the wrong channels or place ads without an optimized website - wasting budget.